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Here's a question.
Why should you bother to start your own home based network marketing business?
Would you believe me if I told you that I would want to start my own network marketing business because it is fun way to make a living?
Maybe you want to be like those people you have heard about who are already in network marketing and are making the kind of money you have only dreamed about. Fun's okay, but you want to make money, right?
Sure, you've heard those claims and wonder if it is true.
Well, I am one of those people, and I am here to tell you that it does happen. There are a few things you should know about this field, however before you jump in with both feet.
If you are willing to do the WORK involved, it is possible to make a good deal of money in network marketing. At the start of this little essay I used the term home based network marketing business. What a lot of people who sign on the dotted line with some network marketing company forget is that last word...business.
Where there is a business, there is work, whether the business is home based, a franchise, or a traditional store front. Too many people see only the part about earning lots of money and forget the fact that somebody has to do the work. If it is their business, they have to go to their job regularly. Even worse, they are now the boss AND the employee.
The good news is that once you get your home based business established, you can see good paychecks rolling in month after month. Not only that, since most network marketing ventures are also multi-level marketing (MLM) companies, many people push their business until it reaches what I and a few others call the tip-over point. This is the point at which the business seems to take on a life of its own and does a lot of growing simply as a result of the size it has grown to, and the momentum it has gained from your efforts and those of your downline.
SOME NEGATIVES ABOUT HOME BASED NETWORK MARKETING BUSINESSES
Let's go back to the term "home based" for a moment. There are some positives and some negatives here.
First of all, most people trying to start a home based business already have a job and other responsibilities that they must tend to daily. This means that the time available to grow their business is going to be limited. Therefore, even with the best product, best promotions, and most skillful management, growth is going to be slow. This is discouraging to many people, and, in fact, is a major reason many people drop out of home business ownership.
If time is at a premium, so is money in most cases. If you buy into a home based business and can afford to buy billboards along major traffic routes across the country, full page ads in major magazines, or the services of a full-scale promotional agency, you have a great chance of doing well. If, however, you can only afford a few business cards and a couple of ads in the local newspaper, things are going to be slow.
Then, there is the learning curve, particularly in a network marketing business. Most people know little about sales and are very hesitant to try to "sell" things. They often lack the confidence to even let people know that they are involved with a network marketing business.
SOME POSITIVES ABOUT HOME BASED NETWORK MARKETING BUSINESSES
If you DO have a job, you probably need to hold on to it to keep income coming in and perhaps to hold on to benefits. If you open a store somewhere, you will probably have to commit yourself to that store and might not be able to hang on to your job. With a home based network marketing business, however, you will be able to start part time, work around your schedule, and hang on to your job for the income and benefits (and don't forget the networking opportunities) while you grow your new business.
You can usually start a home based business for a lot less money than a traditional brick and mortar business or a franchise. This makes it easier for the "ordinary person" to get one started. The network marketing model allows for low cost "advertising" if done properly. Just to give you one example, I am a member of a website called meetups.com. One or two times a week I get together with other members interested in the same things I am and invariably wind up presenting my product or business opportunity to others attending. Quite often, I find that someone I have spoken to has referred me to someone else.
The downside of not putting a whole lot of money into your home based business is that it is easier to call it quits. One of the major factors for success in a home based network marketing business is the willingness to stick with it. Too many people are actually on their way to success when they pull out simply because it is easier to do that than to stay with it. If they DID have large sums tied up in a store or franchise at least that might be an incentive to stay the course.
In a home based network marketing business, there is a learning curve, just as in every new job you started. Remember those first few days when you didn't even know where to stand to get out of everybody's way? Did you ever tell a customer something and later find out that you had said exactly the wrong thing? Have you ever stood there with a totally blank mind when a client wanted answers? Have you ever gone home at night and spent the evening thinking about all the screw-ups you made during the day. Did the boss ever chew you out for doing something wrong? Have you ever gotten ready to go in to work, filled with dread that you were going to catch it for yesterday's goof...or even worse, get the axe?
I'M READY FOR THE "FUN" YOU MENTIONED
As the boss and the employee of your own home based business, you will make plenty of mistakes. Trust me on that one! However, as the boss, you can be forgiving, and as the employee you can learn without fear. If you mess up today's presentation, you can make a better one tomorrow. If you forget the facts and figures today, you can study them tonight. Tomorrow is a new day, and the boss is only going to be as hard on you as you are on yourself!
If you are network marketing properly, then you will often be talking to someone you know and like, and who knows and likes you. In someone else's business, a slip-up with a client or potential client can be professionally fatal. In a network marketing environment it is something that can possibly be laughed at WITH the person you are talking to! Just recently during a presentation to a group of acquaintances, I got my tongue tangled up beautifully. I made a joke, we all had a laugh, and I finished my presentation and then fielded several questions from interested parties who weren't the least bit put off by my momentary faux pas.
If selling terrifies you, then a home based network marketing business is perfect! The true secret in network marketing is the networking. If you have a good product or service, there will be people interested in it, and, if they feel comfortable about you, they will be asking YOU to PLEASE tell them about it. If people see YOU making money with your business, some of them will be interested in getting involved.
If you want to start a home based network marketing business just to make money, go right ahead. With the right motivation and work ethic you can do well. You will be missing out on the fun of meeting new people, going places, doing things you've never done before if your only motivation is money and your method is direct selling.
However, if you learn to network with a wide range of people, making new friends, helping people solve problems, giving back to your community, and living life to the fullest, you can experience the real thrill of network marketing at its best.
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